NIVEA
A century of care,
engineered in Hamburg.
A cream
called snow.
NIVEA is a German skincare brand that began in Hamburg in 1911 with its classic moisturising cream. Today it is part of Beiersdorf AG, a company still headquartered in Hamburg.
Its product range includes face, body and lip care, sunscreen and deodorants. NIVEA combines its long history with skincare research and modern innovation.
The brand is recognised internationally and is known for its familiar products, skincare expertise and focus on everyday care. Beiersdorf also highlights responsible sourcing, packaging innovation, climate action and resource efficiency as part of its wider company approach.
Oil and water,
finally together.
Before NIVEA, skin creams relied on unstable mixtures of animal fats and water that quickly spoiled. Eucerit — the first stable water-in-oil emulsifier — changed what a cream could be.
Enter the science labEveryday
icons.
Product names and sizes follow the current NIVEA catalogue. Packaging is illustrated in-house; prices shown in the shop are demonstration prices.
From one country
to twenty-three.
Hamburg,
adapted to Cairo.
Beiersdorf established an official regional subsidiary, Beiersdorf Nivea Egypt LLC. In Egypt, NIVEA tailors its products and marketing to local climate conditions and consumer habits.
What the brand
stands for.
NIVEA’s core values, as documented in our research. The Beiersdorf family extends beyond the blue tin.
Products for daily life, designed to be used and trusted.
A familiar name, built over more than a century.
Skincare research applied to modern formats and needs.